Went to an interesting all female ( well a couple of token males ) evening at a very well known ad agency talking about marketing to women. Lots of chat and light hearted banter. But the essence of what people were saying was, what I have been saying for a couple of years now.....
"Please tell me how this product or service is going to improve my life".
Please make sure it does what it says on the tin. Clear instructions would be nice.
Please give us great design.
And not all of us with breasts want it in pink ( some will and that's ok )
That's it - job done - sold.
I've just bought a great heart rate monitor. Told me it was going to get me fit and lose weight if I worked between 70 and 80% of my maximum heart rate. Told me what my max HR is and how to easily set the alarm on the watch part if I worked too hard or not enough. Went out on my new bike today and worked perfectly. Not only that, it is so cool that it only has one button - if you want to get time, stop watch and HR - you just bring the watch bit really close to the chest strap and it just changes - you don't touch anything! At the end of your workout it tells you your average HR. Brilliant. Easy. £29. The only thing it doesn't do for you is the exercise. Go buy one today!
Oh - did I mention its blue?