Went to talk to a group of 16 year old MEDIA students yesterday about how I got started in TV and radio. Told my story: wrong course at uni, left after a year, retrain in health club management and sales, ran away to Hong Kong became personal trainer, talked my way into TV, back to UK worked for BBC in News, ( still with me?) Channel 5 News - NOW working for BBC Click (tech programme) and running my own business helping people to communicate either face to face, at conferences, pitching, corp videos and advising on how they can use digital media. Phew! ( was that 3 sentences or less?)
I asked the students what media meant to them. "TV, Radio and Papers" they said. I asked how long they spent online every day. "Between 2 and 8 hours". Most said they watched very little conventional TV. I asked what they were doing online. "Bebo and My Space" came the elegant reply. "Shopping and reading a few blogs". Some students had filmed and edited an advert and some were creating their own weekly radio progamme. I started the second part of my chat with THE WEB CHANGES EVERYTHING.....and this brilliant video ( not mine !)
I suggested that there has never been a better time to be a media student because you dont really have to "study" at all. Everyone can produce their own TV ( Youtube) radio (podcasts) and blogs (papers) - SAV ( screwing around vigorously - as Tom Peters says) practising with the technology and seeing what it can do. What have you SAV with recently?